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Back in 2011, when people were hopping from one Store to another for best bargains on an overall households monthly bill, Sandeep Aggarwal (the Founder & Mastermind of ShopClues ) was realizing his vision of a budget-friendly online bazaar in India. m.ShopClues.com was then given a shape and strategy in 2012 as the India's First & Largest Fully Managed Marketplace.

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ShopClues brings the experience of India's Flea Markets online, in the form of its weekly properties - Sunday Flea Market, Refreshing Monday Sale, Triple Value Friday Sale, and Wednesday Brand Bazaar. Another property capturing the essence of regional Indian shopping is called NRH (National Regional Heritage), which gives a sneak-peek into India's Cultural Gullies at very reasonable prices. These online markets showcase products with range so wide, and prices so low, that they beat the offline neighbourhood markets of India. The concept especially works incredibly well with the middle class population habituated in tier 2 & 3 cities.

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The ShopClues Surety Program, was launched in order to ensure a hassle free shopping experience for its customers. This premium service is in addition to the ShopClues Buyer Protection program which ensures an extensive 5 point quality check of the products in order to give Customers a seamless shopping experience. In order to make it user-friendly, the platform marks out the rating of the products classified into Best Buy, Great Buy, Value Buy or Brand Authorized. This allows the customer to make an optimal purchase decision while shopping on the platform.

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