You have reached the Best and the Only Right Design pillow in the World, which comes in each users size. More than 90% people get better with Neckfit. Neckfit Plus helps you Overcome Neck Pain, Cervical Spondylosis, Shoulder Pain and Back Pain which are often result of either NOT using a pillow or using WRONG pillow. Neckfit Plus A14"X27"X5.5" is an excellent pillow if your Neck Length* is from 3.5 to 4.75 inches, Shoulder Broadness** from 6.5 to 7 inches and you dont use a pillow. Please click on Neckfit picture on the side to check how to measure your neck and shoulder. Neckfit Plus, an ergonomically customized pillow, is stitched in the center creating a + mark. On +, your head rests directly on the mattress and not on pillow. Its unique patented design restores and rejuvenates your cervical spine - a) When you sleep on the back, you get thin Neckfit support under your neck but not under your head. This ensures your spine is relaxed and restored to its natural curve and you will gradually be relieved of your neck pain. b) When you sleep on your sides, Neckfit rests your head at a height of 5.5 inches from bed matching the broadness of your shoulders. This ensures your head does not bend down due to insufficient thickness of pillow and you don't develop neck, shoulder or back pain. Anything that you wear on your body, like shoes, rings, glares or garments are only comfortable when these are of your size. So is the case with pillows. A pillow remains in touch with your body for 8 long hours every day and you must use a pillow only if it is made to your body shape and size. *Neck Length - Measure your DICOP, Distance from C7 vertebrae to Occipital Protuberance **Shoulder Broadness - Measure your DEWA, Distance from Your Ear to Wall.