Pricing Guide

Pricing is one of the key decision points for you to make your online store a big success at ShopClues.com. Online shoppers typically do extensive online and offline research, compare prices at various locations and then decided from where to buy and at what price. So make sure that you price your items most competitively and the items are priced to sell.

Step – 1: Know what all is included in the selling price (MOP) at ShopClues.com
There are 5 main components and 2 optional components you have to keep in mind while deciding the selling price or MOP at ShopClues.com:
1) Your cost for the product
2) Your margin for the product
3) CST/VAT for the product
4) Service fee for ShopClues.com
5) Shipping Charges

Optional components for pricing: Insurance for the courier package, and other charges, such as special handling, gift-wrap etc.

Step 2: Benchmark/compare the selling price (MOP) you are considering for each item.
At the minimum you want to consider five things before deciding your selling price or MOP.
1) MRP
2) Lowest retail price
3) Lowest departmental store price
4) Lowest price you have sold this product at
5) Lowest price on the Internet
Step 3: Price to sell
After knowing the various components for the selling price, benchmarking/comparison, you now want to decide how low margin you are willing work on to sell online. Lower price may significantly increase your volume, competitive positioning, and more than offset lower price by higher revenue and profits in terms rupees. Also, lower price means, the online shoppers will buy from you more often and will develop comfort and credibility in your favor. With smart pricing, you can become a category leader at ShopClues.com and can gain significant market share.

Deeper discounts for certain items.
You may also want to offer much deeper discounts for the items that are moving slowly, your have excess inventory, you manage to get incredibly good deal from your suppliers/manufacturers, or you want to have a loss leader to make your online store at ShopClues.com more popular.
Liquidations or Closing Sales Prices
You can also offer 40% to 80% off for those items that are part of liquidation inventory i.e. excess inventory, offseason item, old model etc.

Pricing Policy
Please note that trust is the most important aspect of trade between buyers and sellers in marketplace and one of the key aspects of trust is fair pricing. For healthy transaction flow at ShopClues.com, we ask you to price your items responsibly.

Please note that we are constantly monitoring prices for each merchant at various channels and do not allow you to price your items at higher prices at ShopClues.com vs. other channels such as your own retail store, your own Website (if any) or any other 3rd party retail stores or Websites. You should price your items sold at ShopClues.com to be same as the lowest rate you are selling at elsewhere or even lower but it should not be more. Violation of our pricing policy will result into warning notices and can also result into account suspension and/or store suspension.